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Content Marketing

CONTENT MARKETING IS HOW YOU GROW YOUR BUSINESS INTO AN AUTHORITY WITHIN A GIVEN MARKET.

HERE’S WHY YOU SHOULD USE CONTENT MARKETING STRATEGY:

Content is our specialty.  Google loves rich, engaging content that people just can’t help but share and link to…and share.  When your blogs and social media posts are shared online it’s like having people work for you…for free! This whole internet thing is based on links, so the more people share your content, the more links are created that drive people to your website. This is the beauty of content marketing.

Great Content  >  More Shares. 

More Shares  >  More Links. 

More Links  >  More Traffic.

More Traffic  >  More Leads! 

More Leads…ok, I know: you get it. 

HOW CONTENT MARKETING STRATEGY WORKS FOR YOU:

We use 3 levels of content to create a funnel that leads customers directly to you:

  1. Optimized Website Pages
  2. Trending Blog Posts
  3. Social Media Promotion

The strategy works from the outside in.

Optimized Website Pages:

Otherwise known as Evergreen pages.  Our first step is to get your main pages ranking as well as to build out pages for keywords that you are not ranking for.  We want you to be an AUTHORITY in the eyes of search engines, so we need your website to look authoritative.  Pages should be built for each product and service you provide.

Trending Blog Posts:

Once your website has a page for each product and service, we then promote your best selling items creatively through the blog.  Trending topics in your industry combined with your industry expertise is always a winning formula for blog topic generation.  Blogs should not be salesy, instead, blogs should inform, entertain and always contain a Call To Action.

Social Media Promotion:

With as little as $50 a month, many small businesses can to colossal damage with paid promotion on Facebook.  Facebook Admanager is incredibly powerful and allows you to target your audience down to their household income and favorite tv show.  This allows for supremely targeted advertisements that rarely miss the mark.  We can drive thousands of the right traffic to your services and blog pages every month which greatly increases overall conversions.
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